A 4-Step Guide to Creating an Insightful Big Data Strategy

Mavis LohUncategorized

1. Write Down Your Objectives

In order to ensure that the data that your company collects and stores is beneficial to your long-term strategy, it is extremely important that you set objectives before starting to collect the data. For instance, this could be trying to find out a piece of information that you are missing, finding trends with regard to your customer’s experience, or exploring why your business has not been successful in an aspect of its operations. By doing this, you will ensure that the data collected is relevant in helping you formulate solutions to the problems that your business is facing.

2. Download the Right Data Analysis Software

Although this means additional costs to your operations, the best data analysis software can help you to collect and organise your data, to construct predictive data models, and can also help you to write up reports. The qualitative and quantitative data that it analyses can then be used to make difficult financial and operational decisions that can have a positive outcome on your company both now and in the future.

So, if you are not tech-savvy or simply just wanna be efficient, you should consider downloading the latest data analysis tools that will help you to utilise data. This will not only reduce the risk of human error within your results, but also allow you to sift through huge amounts of data each day in order to come to the quick conclusions that you need for daily operations. Furthermore, making use of the right data analysis software can help to reduce your costs without the need to hire a data analyst.

3. Keep in Mind Metrics and KPIs

You can have the best tools and huge amounts of useful data. However, if you don’t track and measure them with key metrics and KPIs, how do you know your implementation worked? Thus, if you have decided to track your company’s performance and collect data manually, you will need to keep your KPIs and metrics in mind. These can help you to measure your success against certain indicators, such as website traffic, profits, and returns on investments. By choosing the right metrics, you will be able to get the most out of your data by pinpointing the stats that are most important to your business and which can be used to make decisions, improve and ensure that your company is on track to hitting its target for the year!

4. Utilise Your Reports and Insights

Once you have collected and analysed your data, it is time to put it to good use. In order to make data-driven decisions, you should not leave the data that you have collected to linger on your hard drive. Instead, you need to use this data to edit your goals and your business plan, compare your data to your objectives, and to fill in unanswered questions and gaps in your knowledge of your business. Not only this, but the information that you have discovered and written up in reports can then be used to make decisions that have been backed up with evidence, and that are not purely being implemented on intuition.

Making data-driven business decisions can be incredibly difficult, especially since big data and data analytics are fairly recent innovations on your business horizons. However, by implementing the correct software and by utilising your reports for good, there are many ways that you can use your data analytics to make decisions that have been backed with evidence.